GS1 announced on 13th August 2018 the ratification of the new Mobile Ready Hero Image guideline.
Developed by GS1 community groups of brands, retailers, solution providers and technology experts, it addresses the challenge of providing the information consumer need when making rapid purchase decisions to replenish everyday items while shopping from their mobile phone.
The guideline highlights how retailers and brand owners need to present the information in a clear and consistent manner across the digital shelf to help shoppers find the product they want more easily, increase sales and reduce the frequency of accidental or erroneous basket adds.
Global smartphone ownership is expected to reach 80% by 2020 with mobile fast becoming the preferred platform for shopping. However, fast-moving consumer goods packages are primarily designed for physical display in-store, not on small screens.
By adopting the Mobile Ready Hero Image guideline, brand owners and retailers will be able to minimise internal investments, while achieving greater consistency across their websites.
Robert Beideman, Senior Vice President Solutions & Innovation, GS1 said: ''More and more consumers use their phones to discover and buy products, and industry came together to improve this shopping experience. The guideline promises to increase the speed and accuracy of online shopping by making product images consistent between brands and retailers, thereby minimising the number of orders placed in erroe and lessening the number of returns.''
Read the full press release.